Jul 9, 2020   10:36 a.m.      Lujza        
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Course syllabus BSPP20209 - Communication with Public (FPS - SS 2019/2020)


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University:
Pan-european University
Faculty: Faculty of Psychology
Course unit code:
BSPP20209
Course unit title:
Communication with Public
Planned learning activities and teaching methods:
lecture1 hour weekly / 12 hours per semester of study (on-site method)
workshop
2 hours weekly / 24 hours per semester of study (on-site method)

Credits allocated:
5
Recommended semester/trimester: -- item not defined --
 
Level of study:
1.
Prerequisites for registration: none
 
Assessment methods:
-- item not defined --
 
Learning outcomes of the course unit:
-- item not defined --
 
Course contents:
-- item not defined --
 
Recommended or required reading:
Basic:
DE VITO, J. Základy medzilidské komunikace. Praha: Grada Publishing, 2001.
SVOBODA, V. Public relations – moderně a účinně. Praha: Grada, 2006.
CAYWOOD, C. Public relations – řízená komunikace podniku s veřejností. Praha: Computer Press, 2003.
CHALUPA, R. Efektivní krizová komunikace - pro všechny manažery a PR specialisty. Praha: Grada Publishing, 2012.
ŽÁRY, I. Public relations – Cesta k úspechu. Bratislava: HEVI, 1995.

 
Language of instruction:
Slovak
 
Notes:
 
Courses evaluation:
Assessed students in total: 117

A
B
C
D
EFX
59,8 %33,3 %6,9 %
0 %
0 %
0 %
 
Name of lecturer(s): doc. PhDr. Eva Szobiová, PhD. (person responsible for course)
Mgr. Lukáš Zajac, PhD. (examiner, instructor, lecturer)
Last modification:
11. 11. 2019
Supervisor:
doc. PhDr. Eva Szobiová, PhD.


Last modification made by Mgr. Lenka Sekretárová on 11/11/2019.

Type of output: