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Course syllabus BMMM10034 - History of Advertising and Advertising Industry (FM - WS 2019/2020)

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University: Pan-european University
Faculty: Faculty of Massmedia
Course unit code: BMMM10034
Course unit title: History of Advertising and Advertising Industry
Planned learning activities and teaching methods:
lecture2 hours weekly / 24 hours per semester of study (on-site method)

Credits allocated: 4
Recommended semester/trimester: -- item not defined --
Level of study: 2.
Prerequisites for registration: none
Assessment methods:
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Learning outcomes of the course unit:
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Course contents:
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Recommended or required reading:
Language of instruction: Slovak
Courses evaluation:
Assessed students in total: 151

36,4 %30,5 %17,2 %11,3 %4,6 %0 %
Name of lecturer(s): doc. PhDr. Eva Chudinová, PhD. (examiner, instructor, lecturer, person responsible for course)
Last modification: 25. 11. 2019
Supervisor: doc. PhDr. Eva Chudinová, PhD.

Last modification made by Ján Lukáš on 11/25/2019.

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