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Course syllabus BMMD10118 - Marketing Communication I. (FM - WS 2019/2020)


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University: Pan-european University
Faculty: Faculty of Massmedia
Course unit code: BMMD10118
Course unit title: Marketing Communication I.
Planned learning activities and teaching methods:
lecture2 hours weekly / 24 hours per semester of study (on-site method)

Credits allocated: 5
Recommended semester/trimester: -- item not defined --
 
Level of study: 1.
Prerequisites for registration: none
 
Assessment methods:
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Learning outcomes of the course unit:
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Course contents:
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Recommended or required reading:
Basic:
LABSKÁ HELENA, -- TAJTÁKOVÁ MÁRIA, -- FORET MIROSLAV. Základy marketingovej komunikácie. 1st ed. Žilina: [Vydané v spolupráci s] Bratislavská vysoká škola práva, 2009. 232 p. ISBN 978-80-89447-11-4.
PELSMACKER, P D. -- GEUENS, M. -- VAN DEN BERG, J. Marketingová komunikace. Praha: Grada Publishing, 2003. 600 p. ISBN 80-247-0254-1.

 
Language of instruction: Slovak
 
Notes:
 
Courses evaluation:
Assessed students in total: 577

ABCDEFX
42,1 %23,6 %21,3 %8,5 %3,5 %1,0 %
 
Name of lecturer(s): doc. PhDr. Stanislav Benčič, PhD. (person responsible for course)
Mgr. Marek Ševčík, PhD. (examiner, instructor, lecturer)
Last modification: 25. 11. 2019
Supervisor: doc. PhDr. Stanislav Benčič, PhD.


Last modification made by Ján Lukáš on 11/25/2019.

Type of output: