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Course syllabus BMMM10004 - Marketing Management (FM - WS 2019/2020)


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University: Pan-european University
Faculty: Faculty of Massmedia
Course unit code: BMMM10004
Course unit title: Marketing Management
Planned learning activities and teaching methods:
lecture2 hours weekly / 24 hours per semester of study (on-site method)

Credits allocated: 5
Recommended semester/trimester: -- item not defined --
 
Level of study: 2.
Prerequisites for registration: none
 
Assessment methods:
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Learning outcomes of the course unit:
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Course contents:
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Recommended or required reading:
Recommended:
LESÁKOVÁ, D A K. Strategický marketing. Bratislava: SPRINT, 2007. 354 p. ISBN 80-89085-92-7.
KOTLER, P. -- KELLER, K L. Marketing management. Praha: Grada, 2007. ISBN 978-80-247-1359-5.
BOUČKOVÁ, J. Marketing. 1st ed. Praha: C. H. Beck, 2003. 432 p. ISBN 80-7179-577-1.
HORÁKOVÁ, H. Strategický marketing. Praha: Grada Publishing, 2000.
HORÁKOVÁ, I. -- STEJSKALOVÁ, D. -- ŠKAPOVÁ, H. Strategie firemní komunikace. 2nd ed. Praha: Management Press, 2008. 254 p. ISBN 80-7261-178-2.
MEFFERT, H. Marketing management. Praha: Grada Publishing , 1996.
doplnkové prednáškové materiály učiteľa
kolektív: Marketing manažment II. Ako v súčasnom trhovom prostredí postupovať. Bratislava: 228 s.r.o. 2007, ISBN 978-80969856-1-6. Kapitoly 4,5.

 
Language of instruction: Slovak
 
Notes:
 
Courses evaluation:
Assessed students in total: 693

ABCDEFX
30,6 %18,9 %19,0 %12,6 %17,5 %1,4 %
 
Name of lecturer(s): doc. PhDr. Stanislav Benčič, PhD. (examiner, instructor, lecturer, person responsible for course)
Last modification: 25. 11. 2019
Supervisor: doc. PhDr. Stanislav Benčič, PhD.


Last modification made by Ján Lukáš on 11/25/2019.

Type of output: