Jul 10, 2020   4:54 a.m.      Amália        
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Course syllabus BMMM10013 - Economics and Management of Media (FM - SS 2019/2020)


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University:
Pan-european University
Faculty:
Course unit code:
BMMM10013
Course unit title:
Economics and Management of Media
Planned learning activities and teaching methods:
lecture
2 hours weekly / 24 hours per semester of study (on-site method)

Credits allocated:
5
Recommended semester/trimester:
-- item not defined --
 
Level of study:
2.
Prerequisites for registration: none
 
Assessment methods:
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Learning outcomes of the course unit:
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Course contents:
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Recommended or required reading:
Basic:
ALBARRAN, A. -- CHAN-OLMSTED, S. -- WIRTH, M (. Handbook of Media Management and Economics. [S.I.]: [s.n.], 2006. 750 p. ISBN 0-8058-5004-X.

Recommended:
Bačišin V., Politická ekonómia médií. Rukopis.

 
Language of instruction:
Slovak
 
Notes:
 
Courses evaluation:
Assessed students in total: 696

A
B
C
D
E
FX
63,5 %25,7 %5,5 %2,3 %
1,7 %
1,3 %
 
Name of lecturer(s):
doc. PhDr. Stanislav Benčič, PhD. (person responsible for course)
Ing. Václav Mika (examiner, instructor, lecturer)
Last modification:
18. 12. 2019
Supervisor:
doc. PhDr. Stanislav Benčič, PhD.


Last modification made by Ján Lukáš on 12/18/2019.

Type of output: