Jan 23, 2020   2:57 a.m.      Miloš        
University information system

Course syllabus BMMM10013 - Economics and Management of Media (FM - SS 2019/2020)


     Information sheet          


     Slovak          English          


University: Pan-european University
Faculty: Faculty of Massmedia
Course unit code: BMMM10013
Course unit title: Economics and Management of Media
Planned learning activities and teaching methods:
lecture2 hours weekly / 24 hours per semester of study (on-site method)

Credits allocated: 5
Recommended semester/trimester: -- item not defined --
 
Level of study: 2.
Prerequisites for registration: none
 
Assessment methods:
-- item not defined --
 
Learning outcomes of the course unit:
-- item not defined --
 
Course contents:
-- item not defined --
 
Recommended or required reading:
Basic:
ALBARRAN, A. -- CHAN-OLMSTED, S. -- WIRTH, M (. Handbook of Media Management and Economics. [S.I.]: [s.n.], 2006. 750 p. ISBN 0-8058-5004-X.

Recommended:
Bačišin V., Politická ekonómia médií. Rukopis.

 
Language of instruction: Slovak
 
Notes:
 
Courses evaluation:
Assessed students in total: 670

ABCDEFX
64,9 %25,2 %5,1 %1,9 %1,5 %1,4 %
 
Name of lecturer(s): doc. PhDr. Stanislav Benčič, PhD. (person responsible for course)
Mgr. Ľudovít Ódor (examiner, instructor, lecturer)
Last modification: 18. 12. 2019
Supervisor: doc. PhDr. Stanislav Benčič, PhD.


Last modification made by Ján Lukáš on 12/18/2019.

Type of output: