Jan 23, 2020   2:32 a.m.      Miloš        
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Course syllabus BMMM20249 - Intercultural Communication (FM - SS 2019/2020)


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University: Pan-european University
Faculty: Faculty of Massmedia
Course unit code: BMMM20249
Course unit title: Intercultural Communication
Planned learning activities and teaching methods:
lecture2 hours weekly / 24 hours per semester of study (on-site method)

Credits allocated: 4
Recommended semester/trimester: -- item not defined --
 
Level of study: 2.
Prerequisites for registration: none
 
Assessment methods:
-- item not defined --
 
Learning outcomes of the course unit:
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Course contents:
The content of the course has not been saved in this language version.
 
Recommended or required reading:
Recommended:
HOFSTEDE, G. -- HOFSTEDE, J. Kultury a organizace: software lidské mysli : spolupráce mezi kulturami a její důležitost pro přežití. Praha: Linde, 2007. 335 s. ISBN 978-80-86131-70-2.
SVĚTLÍK, J. Marketing pro evropský trh. 1. vyd. Praha: Grada Publishing, 2003. 272 s. ISBN 80-247-0422-6.

 
Language of instruction: Slovak
 
Notes:
 
Courses evaluation:
Assessed students in total: 71

ABCDEFX
80,3 %12,7 %2,8 %0 %4,2 %0 %
 
Name of lecturer(s): doc. PhDr. Stanislav Benčič, PhD. (person responsible for course)
Mgr. Marek Ševčík, PhD. (examiner, instructor, lecturer)
Last modification: 18. 12. 2019
Supervisor: doc. PhDr. Stanislav Benčič, PhD.


Last modification made by Ján Lukáš on 12/18/2019.

Type of output: