23. 9. 2020  6:18      Zdenka        
Univerzitný informačný systém

Sylabus predmetu BMMD10137 - Marketing Communication II (FM - SS 2019/2020)


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University:
Pan-european University
Faculty:
Course unit code:
BMMD10137
Course unit title:
Marketing Communication II
Planned learning activities and teaching methods:
lecture
1 hour weekly / 24 hours per semester of study (on-site method)
workshop
1 hour weekly (on-site method)

Credits allocated:
5
Recommended semester/trimester:
-- item not defined --
 
Level of study:
1.
Prerequisites for registration:
none
 
Assessment methods:
-- item not defined --
 
Learning outcomes of the course unit:
-- item not defined --
 
Course contents:
The content of the course has not been saved in this language version.
 
Recommended or required reading:
Recommended:
FORET, M. 2011. Marketingová komunikace. Ostrava: Edika, 2011. 488 s. ISBN 978-80-251-3432-0.
PŘIKRYLOVÁ, J.- JAHODOVÁ, H. 2010. Moderní marketingová komunikace. Praha: Grada Publishing 2010. 303 s. ISBN 978-80-247-3622-8.
SVĚTLÍK, J. 2012. O podstatě reklamy. Zlín: Eko-konzult: Bratislava, 2012. 312 s. ISBN 978-80-894-4785-5.

 
Language of instruction:
Slovak
 
Notes:
 
Courses evaluation:
Assessed students in total: 138

A
BCD
E
FX
37,0 %
27,5 %21,0 %
7,2 %
3,6 %
3,7 %
 
Name of lecturer(s):
doc. PhDr. Stanislav Benčič, PhD. (person responsible for course)
Mgr. Marek Ševčík, PhD. (examiner, instructor, lecturer)
Last modification:
18. 12. 2019
Supervisor:


Last modification made by Ján Lukáš on 12/18/2019.

Typ výstupu: