Apr 5, 2020   8:40 a.m.      Miroslava        
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Course syllabus BMMD10137 - Marketing Communication II (FM - SS 2019/2020)

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University: Pan-european University
Faculty: Faculty of Massmedia
Course unit code: BMMD10137
Course unit title: Marketing Communication II
Planned learning activities and teaching methods:
lecture1 hour weekly / 24 hours per semester of study (on-site method)
workshop1 hour weekly (on-site method)

Credits allocated: 5
Recommended semester/trimester: -- item not defined --
Level of study: 1.
Prerequisites for registration: none
Assessment methods:
-- item not defined --
Learning outcomes of the course unit:
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Course contents:
The content of the course has not been saved in this language version.
Recommended or required reading:
FORET, M. 2011. Marketingová komunikace. Ostrava: Edika, 2011. 488 s. ISBN 978-80-251-3432-0.
PŘIKRYLOVÁ, J.- JAHODOVÁ, H. 2010. Moderní marketingová komunikace. Praha: Grada Publishing 2010. 303 s. ISBN 978-80-247-3622-8.
SVĚTLÍK, J. 2012. O podstatě reklamy. Zlín: Eko-konzult: Bratislava, 2012. 312 s. ISBN 978-80-894-4785-5.

Language of instruction: Slovak
Courses evaluation:
Assessed students in total: 86

39,5 %18,6 %23,3 %7,0 %5,8 %5,8 %
Name of lecturer(s): doc. PhDr. Stanislav Benčič, PhD. (person responsible for course)
Mgr. Marek Ševčík, PhD. (examiner, instructor, lecturer)
Last modification: 18. 12. 2019
Supervisor: doc. PhDr. Stanislav Benčič, PhD.

Last modification made by Ján Lukáš on 12/18/2019.

Type of output: