Jul 10, 2020   5:59 a.m.      Amália        
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Course syllabus BMMD20229 - Media and Propaganda (FM - SS 2019/2020)

     Information sheet          

     Slovak          English          

Pan-european University
Faculty: Faculty of Massmedia
Course unit code: BMMD20229
Course unit title:
Media and Propaganda
Planned learning activities and teaching methods:
lecture2 hours weekly / 24 hours per semester of study (on-site method)

Credits allocated:
Recommended semester/trimester: Media studies
Level of study: 1.
Prerequisites for registration:
Assessment methods:
Conditions for completing the course:
1. Continuous study of texts;
2. Successful completion of written test;
3. Submission of the case study of propaganda.

Evaluation system:
Each student can earn a maximum of 100 points, while in the case of less than 59 points, the student fails and student will be not pass the exam. The condition for obtaining the credit is passing the midterm test and submitting the essay. Individual steps to get the exam will be evaluated as follows:
10% - attendance and activity / max. 10 points /
30% - written test / max. 30 points /
60% - case study / max. 60 points /

Student Assessment with Individual Study Plan:
Students with IŠP have the opportunity to omit a total of up to 75% of lectures, so they have to attend at least 3 lectures out of a total of 12. Students with IŠP can use the consultation with the teacher, who will agree in advance in electronic form. The interim test and case study must be completed by students with IŠP in a similar way to others.

Students will be evaluated as follows:
100 - 91 points A 
 90 - 81 points B
 80 - 73 points C
 72 - 66 points D
 65 - 60 points E
 59 - 0 points FX
Learning outcomes of the course unit:
The aim of the course is to analyze topic of propaganda and its links with the world of media. Students will be able to analyze various approaches and definitions of propaganda and to distinguish them from agitation, advertising, education, and public relations. The course presents the history of propaganda and types of propaganda in totalitarian and democratic regimes. It also deals with the relationship between propaganda and art and propaganda and historiography. The course finally discusses the issues of misinformation and fake news, and concludes with practical examples of political marketing with and without propaganda elements.
Course contents:
1. Propaganda - definitions and types

2. The history of propaganda from antiquity to late modernity

3. Types of propaganda by purpose, by motives and themes, and by linguistic techniques

4. Propaganda Methods in Totalitarian Regimes - Nazi and Communist Regimes

5. Propaganda of democratic regimes

6. Relationship between propaganda and art

7. Propaganda poster, film, and song

8. Methods of propaganda analysis

9. Anti-Semitic propaganda as a model of long-term propaganda

10. Fake news and misinformation

11. Objectives of propaganda and fake news of conspiracy and alternative media in Slovakia

12. Deep fake news and the future of propaganda


Ascher, William – Hirschfelder, Barbara: 2005. Revitalising Political Psychology. Lawrence
Erlbaum Associates: New Jersey.

Bernays, Edward: 1928. Propaganda. Horace Liveright: New York.

Ftorek, Josef: 2010. Public relations a politika. Grada Publishing: Havlíčkův Brod.

Jowett, Garth – O´Donnel, Victoria: 2012. Propaganda and Persuation. SAGE Publications: Los Angeles.

O´Shaugnessy, Nicholas: 2004. Politics and propaganda. Manchester University Press: Manchester.

Welch, David: 2003a. Propaganda, definitions of. In: Culbert, David – Cull, Nicholas – Welch, David. Propaganda and Mass Persuasion. ABC-CLIO:Santa Barbara.

Welch, David: 2003b. White Propaganda. In: Culbert, David – Cull, Nicholas – Welch, David. Propaganda and Mass Persuasion. ABC-CLIO: Santa Barbara.

Welch, David: 2003d. Black propaganda. In: Culbert, David – Cull, Nicholas – Welch, David. Propaganda and Mass Persuasion. ABC-CLIO: Santa Barbara.
Recommended or required reading:
Language of instruction: Slovak
Courses evaluation:
Assessed students in total: 58

55,2 %39,7 %
3,4 %
0 %1,7 %
0 %
Name of lecturer(s):
doc. PhDr. Michal Vašečka, Ph.D. (examiner, instructor, lecturer, person responsible for course)
Last modification:
30. 3. 2020
doc. PhDr. Michal Vašečka, Ph.D.

Last modification made by Mgr. Jozef Sisák on 03/30/2020.

Type of output: