20. 2. 2020  5:59      Lívia        
Univerzitný informačný systém

Sylabus predmetu BMMM10019 - Media Research. Marketing Research. (FM - SS 2019/2020)


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University: Pan-european University
Faculty: Faculty of Massmedia
Course unit code: BMMM10019
Course unit title: Media Research. Marketing Research.
Planned learning activities and teaching methods:
lecture2 hours weekly / 24 hours per semester of study (on-site method)

Credits allocated: 5
Recommended semester/trimester: -- item not defined --
 
Level of study: 2.
Prerequisites for registration: none
 
Assessment methods:
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Learning outcomes of the course unit:
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Course contents:
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Recommended or required reading:
Recommended:
ČERNÍK, V., VICENÍK, J. 2011. Úvod do metodológie spoločenských vied. Bratislava : IRIS, 2011. 386 s. ISBN 9788089256792.
KOZEL, R. a kol. 2006. Moderní marketingový výzkum. Praha : Grada Publishing, a,s., 2006. 277 s. ISBN 978-80-247-0966-X.
RICHTEROVÁ, K a kol. 2013. Úvod do výskumu trhu. Bratislava : Sprint 2 s. r. o., 2013. 315 s. ISBN 978-80-89393-95-4.
TAHAL, R. a kol. Marketingový výskum. Postupy, metody, trendy. Praha : Grada Publishing, a,s., 2017. 261 s. ISBN 978-80-271-0206-8.

 
Language of instruction: Slovak
 
Notes:
 
Courses evaluation:
Assessed students in total: 522

ABCDEFX
55,0 %14,4 %10,9 %9,4 %8,6 %1,7 %
 
Name of lecturer(s): prof. PhDr. Ľudovít Hajduk, PhD. (examiner, instructor, lecturer, person responsible for course)
PhDr. Richard Keklak, PhD. (examiner, instructor, lecturer)
Last modification: 18. 12. 2019
Supervisor: prof. PhDr. Ľudovít Hajduk, PhD.


Last modification made by Ján Lukáš on 12/18/2019.

Typ výstupu: