Jul 10, 2020   5:32 a.m.      Amália        
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Course syllabus BMMM20248 - International Marketing (FM - SS 2019/2020)


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University:
Pan-european University
Faculty:
Faculty of Massmedia
Course unit code:
BMMM20248
Course unit title:
International Marketing
Planned learning activities and teaching methods:
lecture
2 hours weekly / 24 hours per semester of study (on-site method)

Credits allocated:
4
Recommended semester/trimester:
-- item not defined --
 
Level of study:
2.
Prerequisites for registration:
none
 
Assessment methods:
-- item not defined --
 
Learning outcomes of the course unit:
-- item not defined --
 
Course contents:
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Recommended or required reading:
Basic:
URBAN, E. International marketing strategies. Bratislava: [s.n.], 2006. ISBN 978-80-969532-1-4.
URBAN, E. International Marketing Strategies. [S.I.]: [s.n.], 152 p. ISBN 80-969532-0-6.
URBAN, E. -- KOL, -. Medzinárodný marketing. Bratislava: Vydavateľstvo Ekonóm, 1998.
MACHKOVÁ, H. Mezinárodní marketing. 2nd ed. Praha: Grada Publishing, 2006. 208 p. ISBN 80-247-1678-X.
MACHKOVÁ, H. -- SATO, A. -- ZAMYKALOVÁ, M A K. Mezinárodní obchod a marketing. 1st ed. Praha: Grada Publishing, 2002. 268 p. ISBN 80-247-0364-5.
MACHKOVÁ, H. -- ČERNOHLÁVKOVÁ, E. -- SATO, A A K. Mezinárodní obchodní operace. 3rd ed. Praha: Grada Publishing, 2003. 232 p. ISBN 80-247-0686-5.

 
Language of instruction:
Slovak
 
Notes:
 
Courses evaluation:
Assessed students in total: 138

ABC
D
E
FX
47,1 %
18,8 %
16,7 %
13,0 %
3,6 %
0,8 %
 
Name of lecturer(s):
doc. PhDr. Stanislav Benčič, PhD. (examiner, instructor, lecturer, person responsible for course)
Last modification: 18. 12. 2019
Supervisor:


Last modification made by Ján Lukáš on 12/18/2019.

Type of output: