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Course syllabus BMMM20248 - International Marketing (FM - SS 2019/2020)

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University: Pan-european University
Faculty: Faculty of Massmedia
Course unit code: BMMM20248
Course unit title: International Marketing
Planned learning activities and teaching methods:
lecture2 hours weekly / 24 hours per semester of study (on-site method)

Credits allocated: 4
Recommended semester/trimester: -- item not defined --
Level of study: 2.
Prerequisites for registration: none
Assessment methods:
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Learning outcomes of the course unit:
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Course contents:
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Recommended or required reading:
URBAN, E. International marketing strategies. Bratislava: [s.n.], 2006. ISBN 978-80-969532-1-4.
URBAN, E. International Marketing Strategies. [S.I.]: [s.n.], 152 p. ISBN 80-969532-0-6.
URBAN, E. -- KOL, -. Medzinárodný marketing. Bratislava: Vydavateľstvo Ekonóm, 1998.
MACHKOVÁ, H. Mezinárodní marketing. 2nd ed. Praha: Grada Publishing, 2006. 208 p. ISBN 80-247-1678-X.
MACHKOVÁ, H. -- SATO, A. -- ZAMYKALOVÁ, M A K. Mezinárodní obchod a marketing. 1st ed. Praha: Grada Publishing, 2002. 268 p. ISBN 80-247-0364-5.
MACHKOVÁ, H. -- ČERNOHLÁVKOVÁ, E. -- SATO, A A K. Mezinárodní obchodní operace. 3rd ed. Praha: Grada Publishing, 2003. 232 p. ISBN 80-247-0686-5.

Language of instruction: Slovak
Courses evaluation:
Assessed students in total: 99

44,4 %23,2 %18,2 %10,1 %3,0 %1,1 %
Name of lecturer(s): doc. PhDr. Stanislav Benčič, PhD. (examiner, instructor, lecturer, person responsible for course)
Last modification: 18. 12. 2019
Supervisor: doc. PhDr. Stanislav Benčič, PhD.

Last modification made by Ján Lukáš on 12/18/2019.

Type of output: