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Course syllabus BMMM20245 - Psychology in Advertising (FM - SS 2019/2020)


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University: Pan-european University
Faculty: Faculty of Massmedia
Course unit code: BMMM20245
Course unit title: Psychology in Advertising
Planned learning activities and teaching methods:
lecture2 hours weekly / 24 hours per semester of study (on-site method)

Credits allocated: 4
Recommended semester/trimester: -- item not defined --
 
Level of study: 2.
Prerequisites for registration: none
 
Assessment methods:
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Learning outcomes of the course unit:
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Course contents:
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Recommended or required reading:
Recommended:
DU PLESSIS, E. 2007. Jak zákazník vníma reklamu. Brno : Computer Press, 2007. 215 s. ISBN 978-80-251-1456-8.
HRADISKÁ, E. – LETOVANCOVÁ, E. 2010. Psychológia v marketingovej komunikácii. Bratislava : UK BA, 2010. 172 s. ISBN 978-80-223-283-0.
HRADISKÁ, E.1998. Psychológia a reklama. Bratislava : Elita 1998. 248 s. ISBN 80-80-44-051-4.
SVĚTLÍK, J. 2017. Reklama. Teorie, kencepce, modely. Rzeszow : WSIZ, 2017. 622 s. ISBN 978-83-64286-71-1.
VYSEKALOVÁ, J. - KOMÁRKOVÁ, R. 2002. Psychologie reklamy. 2. vyd. Praha : Grada Publishing, 2002. 264 s. ISBN 80-247-0402-1.
VYSEKALOVÁ, J. a kol. Psychologie reklamy. Praha : Grada, 2012, s. 328. ISBN 978-80-247-4005-8

 
Language of instruction: Slovak
 
Notes:
 
Courses evaluation:
Assessed students in total: 81

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81,5 %7,4 %3,7 %0 %0 %7,4 %
 
Name of lecturer(s): prof. PhDr. Ľudovít Hajduk, PhD. (person responsible for course)
PhDr. Richard Keklak, PhD. (examiner, instructor, lecturer)
Last modification: 18. 12. 2019
Supervisor: prof. PhDr. Ľudovít Hajduk, PhD.


Last modification made by Ján Lukáš on 12/18/2019.

Type of output: