Jul 10, 2020   4:29 a.m.      Amália        
University information system

Course syllabus BMMM20245 - Psychology in Advertising (FM - SS 2019/2020)


     Information sheet          


     Slovak          English          


University:
Pan-european University
Faculty: Faculty of Massmedia
Course unit code:
BMMM20245
Course unit title: Psychology in Advertising
Planned learning activities and teaching methods:
lecture2 hours weekly / 24 hours per semester of study (on-site method)

Credits allocated: 4
Recommended semester/trimester:
-- item not defined --
 
Level of study:
2.
Prerequisites for registration: none
 
Assessment methods:
-- item not defined --
 
Learning outcomes of the course unit:
-- item not defined --
 
Course contents:
-- item not defined --
 
Recommended or required reading:
Recommended:
DU PLESSIS, E. 2007. Jak zákazník vníma reklamu. Brno : Computer Press, 2007. 215 s. ISBN 978-80-251-1456-8.
HRADISKÁ, E. – LETOVANCOVÁ, E. 2010. Psychológia v marketingovej komunikácii. Bratislava : UK BA, 2010. 172 s. ISBN 978-80-223-283-0.
HRADISKÁ, E.1998. Psychológia a reklama. Bratislava : Elita 1998. 248 s. ISBN 80-80-44-051-4.
SVĚTLÍK, J. 2017. Reklama. Teorie, kencepce, modely. Rzeszow : WSIZ, 2017. 622 s. ISBN 978-83-64286-71-1.
VYSEKALOVÁ, J. - KOMÁRKOVÁ, R. 2002. Psychologie reklamy. 2. vyd. Praha : Grada Publishing, 2002. 264 s. ISBN 80-247-0402-1.
VYSEKALOVÁ, J. a kol. Psychologie reklamy. Praha : Grada, 2012, s. 328. ISBN 978-80-247-4005-8

 
Language of instruction: Slovak
 
Notes:
 
Courses evaluation:
Assessed students in total: 103

A
BCD
E
FX
79,6 %
5,8 %
2,9 %
0 %0 %11,7 %
 
Name of lecturer(s):
prof. PhDr. Ľudovít Hajduk, PhD. (person responsible for course)
PhDr. Richard Keklak, PhD. (examiner, instructor, lecturer)
Last modification:
18. 12. 2019
Supervisor:


Last modification made by Ján Lukáš on 12/18/2019.

Type of output: