Apr 4, 2020   2:04 p.m.      Izidor        
University information system

Course syllabus BMMM10023 - Strategic Media Marketing (FM - SS 2019/2020)

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University: Pan-european University
Faculty: Faculty of Massmedia
Course unit code: BMMM10023
Course unit title: Strategic Media Marketing
Planned learning activities and teaching methods:
lecture2 hours weekly / 24 hours per semester of study (on-site method)

Credits allocated: 5
Recommended semester/trimester: -- item not defined --
Level of study: 2.
Prerequisites for registration: none
Assessment methods:
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Learning outcomes of the course unit:
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Course contents:
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Recommended or required reading:
Language of instruction: Slovak
Courses evaluation:
Assessed students in total: 164

73,2 %14,0 %6,1 %3,0 %3,7 %0 %
Name of lecturer(s): doc. PhDr. Stanislav Benčič, PhD. (person responsible for course)
Mgr. Pavol Minár, PhD. (examiner, instructor, lecturer)
Last modification: 18. 12. 2019
Supervisor: doc. PhDr. Stanislav Benčič, PhD.

Last modification made by Ján Lukáš on 12/18/2019.

Type of output: