Sep 20, 2020   1:01 p.m.      Ľuboslav, Ľuboslava        
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Course syllabus BEEX30130 - Price Decision Making (FEP - SS 2019/2020)

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Pan-european University
Faculty: Faculty of Economics and Business
Course unit code:
Course unit title:
Price Decision Making
Planned learning activities and teaching methods:
2 hours weekly / 16 hours per semester of study (on-site method)

Credits allocated: 6
Recommended semester/trimester:
6th semester of study program Economics and Management of Business
Level of study:
Prerequisites for registration: none
Assessment methods:
seminar work, active participation, presentation, the individual grades of the credit system qualification scale are awarded on the basis of a score, which reflects the degree of success of the course as follows:
A = 94 - 100 points = 1
B = 86 - 93 points = 1.5
C = 76 - 85 points = 2
D = 66 - 75 points = 2.5
E = 56 - 65 points = 3
FX = 0 - 55 points = 4
Learning outcomes of the course unit:
The aim is to manage the price issues of the company as a significant part of business decision-making. Apply pricing theory in concrete conditions of manufacturing, trading companies and services.
Course contents:
1. Price decision-making of business entities - nature, importance, risk.
2. The nature and importance of pricing and price decision-making in manufacturing, trading and service companies with a focus on the domestic and foreign markets.
3. Prerequisites for applying price decision-making, long-term and short-term pricing policy, decision-making framework.
4. Pricing in specific conditions. Pricing strategy and its creation.
5. Pricing of producers of goods - cost-oriented pricing.
6. Demand and competitive-oriented pricing.
7. Application of marginal analysis in pricing.
8. Pricing in commercial enterprises and taking into account transport and distribution costs in prices.
9. Pricing in service enterprises and selected specifics of pricing and price decision-making.
10. Creation of price marginal limits. Price differentiation of products and services and its specifics.
11.Price decision-making under specific conditions of monopoly and oligopoly competition.
12.Price regulation in selected sectors in conditions of Slovakia.
Recommended or required reading:
KUFELOVÁ, I. Ceny a cenové rozhodovanie : zbierka. 1st ed. Bratislava: Wolters Kluwer, 2017. 120 p. Ekonómia. ISBN 978-80-8168-696-2.
KUFELOVÁ, I. Zbierka príkladov z cenového rozhodovania. 1st ed. Bratislava: Wolters Kluwer, 2015. 109 p. Ekonómia. ISBN 978-80-8168-240-7.
RAJŇÁK, M A K. Cenové rozhodovanie. 2nd ed. Bratislava: SPRINT, 2002. 252 p. ISBN 80-89085-07-5.

MC CARTHY-PERREAULT, W. Basic Marketing. Boston: -, 1990.
SWOBODA, P. Kalkulácia nákladov a cenová politika v trhovej ekonomike. Bratislava: -, 1992.
ROBERT, H. -- NESSIM-DODGE, H. Pricing. Zásady a postupy tvorby cen. Praha: Managemeng Press, 1997.

Language of instruction:
Courses evaluation:
Assessed students in total: 178

18,0 %
13,5 %
24,2 %
18,5 %
25,3 %0,5 %
Name of lecturer(s):
prof. Ing. Rastislav Rajnoha, PhD. (examiner, instructor, lecturer, person responsible for course)
Last modification:
18. 12. 2019
prof. Ing. Rastislav Rajnoha, PhD.

Last modification made by Ján Lukáš on 12/18/2019.

Type of output: