Sep 23, 2020   8:35 p.m.      Zdenka        
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Course syllabus BEEX10099 - Marketing (FEP - SS 2019/2020)


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University: Pan-european University
Faculty: Faculty of Economics and Business
Course unit code: BEEX10099
Course unit title:
Marketing
Planned learning activities and teaching methods:
lecture2 hours weekly / 12 hours per semester of study (on-site method)
seminar2 hours weekly (on-site method)

Credits allocated:
6
Recommended semester/trimester:
-- item not defined --
 
Level of study:
1.
Prerequisites for registration:
none
 
Assessment methods:
-- item not defined --
 
Learning outcomes of the course unit:
-- item not defined --
 
Course contents:
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Recommended or required reading:
Basic:
KELLER, K L. -- KOTLER, P. Marketing Managament. Praha: Grada Publishing, 2007. 788 p. ISBN 978-80-247-1359-5.
KOTLER, P. Marketing podle Kotlera. 1st ed. Praha: Management Press, 2000. 258 p. ISBN 80-7261-010-4.
KOL, -. -- KITA, J. Marketing. Bratislava: IURA Edition, 2002.

 
Language of instruction:
Slovak
 
Notes:
 
Courses evaluation:
Assessed students in total: 953

A
BCD
E
FX
6,8 %
12,9 %
28,9 %
28,9 %
20,6 %
1,9 %
 
Name of lecturer(s):
doc. Ing. Soňa Chovanová Supeková, PhD. (examiner, instructor, lecturer, person responsible for course)
doc. PhDr. Iveta Šimberová, Ph.D. (examiner, instructor, lecturer)
prof. Ing. Eduard Urban, PhD. (examiner)
Last modification:
18. 12. 2019
Supervisor:
doc. Ing. Soňa Chovanová Supeková, PhD.


Last modification made by Ján Lukáš on 12/18/2019.

Type of output: