Sep 30, 2020   11:13 p.m.      Jarolím        
University information system

Course syllabus BSPP20211 - Psychology of Marketing Communication (FPS - WS 2020/2021)


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University:
Pan-european University
Faculty:
Course unit code: BSPP20211
Course unit title:
Psychology of Marketing Communication
Planned learning activities and teaching methods:
lecture
2 hours weekly / 24 hours per semester of study (on-site method)
workshop
2 hours weekly / 24 hours per semester of study (on-site method)

Credits allocated: 5
Recommended semester/trimester:
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Level of study: 1.
Prerequisites for registration: none
 
Assessment methods:
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Learning outcomes of the course unit:
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Course contents:
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Recommended or required reading:
Basic:
MORGAN, L. Ohniskové skupiny jako metoda kvalitatívneho výzkumu. Boskovice: Albert, 2001.
PŘIBOVÁ, M. Marketingový výzkum v praxi. Praha: Grada, 1996.
RICHTEROVÁ, K. Marketingový výzkum. Bratislava: EKONÓM, 2005.

Recommended:
Vedecko-odborný časopis Marketing Inspirations. Bratislava: Faculty of Management UK.

 
Language of instruction:
Slovak
 
Notes:
 
Courses evaluation:
Assessed students in total: 267

ABC
D
EFX
71,9 %
19,5 %
6,0 %
1,5 %0,7 %0,4 %
 
Name of lecturer(s): doc. PhDr. Eva Szobiová, PhD. (person responsible for course)
Mgr. Lukáš Zajac, PhD. (examiner, instructor, lecturer)
Last modification: 16. 9. 2020
Supervisor: doc. PhDr. Eva Szobiová, PhD.


Last modification made by Mgr. Lenka Sekretárová on 09/16/2020.

Type of output: