Sep 30, 2020   10:56 p.m.      Jarolím        
University information system

Course syllabus BMMG10204 - Advertising and Visual Communication 1 (FM - WS 2020/2021)


     Information sheet          


     Slovak          English          


University: Pan-european University
Faculty:
Course unit code:
BMMG10204
Course unit title:
Advertising and Visual Communication 1
Planned learning activities and teaching methods:
lecture
2 hours weekly / 48 hours per semester of study (on-site method)
workshop
2 hours weekly (on-site method)

Credits allocated:
3
Recommended semester/trimester:
-- item not defined --
 
Level of study:
1.
Prerequisites for registration: none
 
Assessment methods:
Oral examination at the end of the semester of terms and content of individual topics, presentation of practical work done in teams on given topic.
 
Learning outcomes of the course unit:
By passing the subject the student should get a basic overview of the so- marketing mix, current trends in marketing communication, and the very process of creating advertising campaigns. These basics lay the basis for a correct understanding of the role of visual communication in this process, the adoption of the principles of visual identity creation - from the point of view of branding, communication in the media to packaging design, in-store marketing, In the practical part, the subject is based on the practice of creating emotional communication with the recipient of media content. Within the subject the students in the working teams form the materials for visual communication, they make short etudes on the given topics.
 
Course contents:
advertising
1. Advertising function and audiovisual communication system
2. Current forms of advertising - a revolution called "digital marketing"
3. How to create an ad campaign
4. From entering to specific ad output - work in an advertising agency
5. Production of advertising - production and post-production processing
6. Visual communication, form and content
7. The socio-ethical dimension of advertising or are there limits of creativity?
8. The role of visual communication in marketing
9. Creation of an advertising spot
10. The basic stones of visual and audio identity
11. How to create a compact visual identity

Recommended literature:
ECO, U 2009. Teorie sémiotiky: Argo, Praha. ISBN 978-80-257-0157-7
MIRZOEFF, N. 2012. Úvod do vizuální kultury: Academia , Praha. ISBN: 978-80-200-1984-4
SCOTT, D. M. 2010. Nové pravidlá marketingu & PR: Eastone Books, Bratislava. ISBN 9788081091490.
JOPPOVÁ, Júlia. Umelecké techniky. In Grafický dizajn digitálnych médií [online].
Dostupné na internete: <http://www.grafika.net16.net/pdf/GDD/umelecke_techniky.pdf>
KELLER, Maura a Michelle TAUTE. 2012. Design Matters: An Essential Primer.
Beverly: Rockport Publishers. 448 s. ISBN 978-1-59253-738-9.
 
Recommended or required reading:
Recommended:
Odporúčaná literatúra: ECO, U 2009. Teorie sémiotiky: Argo, Praha. ISBN 978-80-257-0157-7 MIRZOEFF, N. 2012. Úvod do vizuální kultury: Academia , Praha. ISBN: 978-80-200-1984-4 SCOTT, D. M. 2010. Nové pravidlá marketingu & PR: Eastone Books, Bratislava. ISBN 9788081091490. JOPPOVÁ, Júlia. Umelecké techniky. In Grafický dizajn digitálnych médií [online]. Dostupné na internete: <http://www.grafika.net16.net/pdf/GDD/umelecke_techniky.pdf> KELLER, Maura a Michelle TAUTE. 2012. Design Matters: An Essential Primer. Beverly: Rockport Publishers. 448 s. ISBN 978-1-59253-738-9.

 
Language of instruction: Slovak
 
Notes:
The subject is primarily taught in the Slovak language, in the English language it is for ERASMUS students
 
Courses evaluation:
Assessed students in total: 58

A
B
CDE
FX
43,1 %
20,7 %
17,2 %12,1 %5,2 %
1,7 %
 
Name of lecturer(s):
doc. Mgr. Anton Szomolányi, ArtD. (examiner, instructor, lecturer, person responsible for course)
PhDr. MgA. Yvonne Vavrová, PhD. (examiner, instructor, lecturer)
Last modification:
30. 6. 2020
Supervisor:


Last modification made by Mgr. Jozef Sisák on 06/30/2020.

Type of output: